Morocco’s tourism push in France: what will change for your trips home

This update focuses on Morocco tourism France. On the eve of the IFTM Top Resa travel fair in Paris, Morocco’s National Tourism Office (ONMT) has unveiled a new strategy for the French market, with concrete effects expected on travel between France and Morocco from winter 2026–2027.

Morocco tourism France: a sharper strategy

ONMT director general Achraf Fayda presented this roadmap to a wide range of French media, from news agencies to TV, radio and specialist outlets. The goal is to turn growing interest in Morocco into more actual arrivals, while spreading visitors more evenly across the country’s regions.

The French market remains Morocco’s leading source of visitors. The new strategy for Morocco tourism France focuses on two levers: more targeted promotion and stronger commercial partnerships with key French travel players.

ONMT plans to deepen cooperation with tour operators, travel agencies and online platforms so that Morocco appears more prominently in brochures, search results and package deals sold from France.

More direct flights from regional French airports

The second major element is air connectivity. ONMT is announcing an increase in direct flights between France and Morocco for the 2026–2027 winter season, particularly from regional French cities.

For Moroccans living in smaller French cities, this could mean fewer connections, shorter travel times and easier trips home, especially for family visits.

According to Achraf Fayda, the priority is to be present “where French travellers are”. The potential is no longer limited to Paris and a few major hubs. Developing regional routes should open new catchment areas and connect more French cities directly with various Moroccan destinations.

In practical terms, this could lead to:

• more direct flights from medium-sized French cities;
• a wider choice of Moroccan regions served beyond the usual hotspots;
• a more consistent winter schedule, useful for family trips and returns home.

However, exact routes and frequencies will depend on agreements with airlines. Travellers are advised to check flight programmes regularly with carriers and on official channels, such as the Royal Air Maroc website: royalairmaroc.com.

Beyond the classic tourist hotspots

Another aim of the Morocco tourism France strategy is to move beyond a narrow focus on Casablanca, Marrakech or Agadir and highlight the diversity of Moroccan territories: Atlantic coastline, imperial cities, desert areas, mountains and lesser-known regions.

For Moroccans living abroad, this could make it easier to build tailor-made trips that combine time with family, discovery of a new region and first-time visits by relatives or friends coming from France.

By strengthening Morocco’s presence at professional events such as IFTM Top Resa, ONMT hopes to convince more French distributors to add new Moroccan cities to their tours and packages.

What this means for Moroccans abroad

For Moroccans settled in France, and for those who connect through French airports from elsewhere in Europe, several potential impacts are worth watching if the roadmap turns into concrete decisions:

• more options to travel without systematically going through Paris;
• better seasonal coverage for winter returns home;
• more opportunities to arrange joint trips with French relatives or friends.

At this stage, the announcement is a strategic orientation. Timetables, frequencies and fares will depend on airline negotiations and business choices. Moroccans planning trips for late 2026 or early 2027 may want to:

• follow official announcements from airlines;
• compare new regional routes with their usual itineraries;
• book early for peak periods if demand increases.

For ONMT, the success of this this case strategy will be measured in additional visitor numbers and in the ability to showcase more regions of the country. For Moroccan families in France, it could eventually mean shorter, more flexible journeys home.

For more context, readers can follow Canal212 news for Moroccans abroad.