“The Next Ad”: three young Moroccans to shape Inwi’s next campaign

This update focuses on The Next Ad youth. The final of the “The Next Ad” competition in Casablanca has chosen three young Moroccan creatives to design telecom operator Inwi’s next advertising campaign. For many young people, including Moroccans planning to move back home, this initiative highlights real openings in communication and content careers in Morocco.

The Next Ad youth: first edition crowns three winners

The Next Ad youth is a national contest launched at the beginning of summer by Inwi, with one clear goal: entrust the brand’s next commercial to the creativity of young Moroccans. After several weeks of creation, mentoring, challenges and online voting, the contest delivered its verdict at a major final held in Casablanca.

Twelve finalists, pre-selected by a committee of professionals, pitched their advertising concepts in front of a jury that included creative directors and communication experts. After deliberations, three of them were named winners of this first edition.

Who the winners are and what they gain

The three winners of “The Next Ad” are Oussama Bensghir, Younes El Mendery and Rayan El Kaouid. Their prize is not just a trophy: they each secure collaboration contracts with Inwi.

These contracts are meant to help them turn ideas into real communication projects for the brand. They move from being viewers of commercials to becoming content creators integrated into the professional ecosystem.

Two special distinctions complete the list of awards:

• The Audience Favourite Prize, decided by online voting, goes to Oussama Bensghir, who also receives a content creation kit to support his projects.
• The Jury’s Favourite Prize is awarded to Houssam Salah.

For young people trying to make a name for themselves in advertising, video or digital content, this type of visibility can be a springboard to further collaborations with agencies and brands.

A strong appetite for youth creativity

Launched in mid-summer, The Next Ad youth drew strong interest. Organisers received over 1,500 entries, resulting in more than 250 original creations imagined and produced by young profiles from different backgrounds.

Before the final, the twelve shortlisted candidates took part in an intensive immersion in the professional world of advertising. They joined a dedicated bootcamp where they were guided by industry specialists, a valuable experience to better understand market standards and constraints.

What it means for Moroccans living abroad

For Moroccans living abroad who are considering returning, building a two-country lifestyle or investing in creative industries, this initiative sends several signals:

• major brands in Morocco are opening their campaigns to new talent;
• jobs in advertising, digital and content are gradually structuring around competitive and mentored programs;
• the local market is open to creative profiles trained abroad or through online learning.

Without guaranteeing employment, this case illustrates a trend that may interest young Moroccans abroad who want to leverage their creative skills in Morocco, whether through permanent return, short missions or remote collaborations with teams on the ground.

For those watching market signals before taking the leap, this kind of competition offers a concrete glimpse of expectations, formats and networks shaping advertising and content creation in Morocco today.

For more context, readers can follow Canal212 news for Moroccans abroad.

For official updates, readers can check the relevant official source.