Moroccan tourism continues to gain ground in 2026. By the end of July, classified tourist accommodation establishments had recorded almost 25.9 million overnight stays, an increase of 8% year-on-year.
Over the same period, Morocco counted 12.1 million arrivals at border crossings, up 5%. Travel revenue reached 79 billion dirhams, an increase of 13% compared with the first seven months of 2025.
Moroccan tourism: 25.9 million overnight stays by the end of July
Attendance at classified tourist accommodation establishments continues to rise.
According to data from the Tourism Observatory, these establishments recorded almost 25.9 million overnight stays between January and July 2026. This volume represents an 8% increase compared with the same period a year earlier.
The national occupancy rate is following the same trend. It has reached 56%, one percentage point higher than at the end of July 2025.
These figures therefore show simultaneous growth in visitor numbers and in the use of the classified accommodation stock.
12.1 million arrivals at border crossings
Over the first seven months of the year, Moroccan border crossings recorded 12.1 million arrivals, an increase of 5% year-on-year.
This indicator measures flows at the borders. It therefore does not necessarily correspond to the number of individual tourists, since the same traveller may enter the country several times over a given period.
Despite this nuance, the trend confirms the increase in tourist flows recorded in Morocco since the beginning of the year.
Ouarzazate posts the strongest growth
The momentum does not concern only the major traditional tourist destinations.
By the end of July, Ouarzazate posted the strongest growth in overnight stays, with an increase of 23%. Rabat followed with +16%, while Agadir rose by 11%. Casablanca, Marrakech and Tangier each recorded growth of 10%.
This trend also shows that the rise in overnight stays is benefiting destinations with different profiles: cultural cities, seaside resorts and major urban centres.
Ouarzazate therefore stands out in particular over the period, while Rabat also confirms its upward trajectory.
Agadir, Marrakech and Tangier maintain their growth
Agadir recorded an 11% increase in overnight stays by the end of July.
Marrakech, one of the Kingdom’s leading destinations, posted a 10% rise. Tangier showed a similar trend, with +10%.
These performances contribute to the overall growth recorded by classified tourist accommodation establishments nationwide.
79 billion dirhams in travel revenue
The expansion of Moroccan tourism is also reflected in revenue.
By the end of July, travel revenue reached 79 billion dirhams, compared with 69.64 billion a year earlier. According to provisional figures from the Foreign Exchange Office, this represents growth of around 13.4% year-on-year.
Travel spending by Moroccan residents abroad reached 19.92 billion dirhams, up 7.3%.
The travel balance therefore remains largely positive, at around 59.1 billion dirhams at the end of July.
Revenue growing faster than arrivals
One element in particular deserves attention.
While arrivals at border crossings increased by 5%, travel revenue grew by around 13.4%. Revenue is therefore rising faster than the volume of arrivals over the same period.
This gap may reflect changes in tourist spending patterns, length of stay and visitor profiles. However, it does not, on its own, make it possible to determine a precise increase in average spending per tourist.
It should also be remembered that travel revenue covers spending linked to trips by non-residents and does not correspond solely to the turnover of hotels or travel agencies.
Moroccan tourism keeps its positive momentum
By the end of July 2026, the main indicators were still pointing upwards.
Classified establishments recorded 25.9 million overnight stays, border crossings 12.1 million arrivals, and travel revenue reached 79 billion dirhams. The national occupancy rate stood at 56%.
Growth is also visible across several destinations. Ouarzazate, Rabat and Agadir, in particular, are posting significant increases in overnight stays.
These results place Morocco’s tourism sector on a positive trajectory for the rest of the year, while confirming the growing contribution of tourism to the Kingdom’s foreign revenue.
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